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FUD factor

   Also found in: Wikipedia 0.01 sec.
FUD factor
(Fear Uncertainty Doubt factor) A marketing strategy used by a dominant or privileged organization that restrains competition by introducing suspicion and uncertainty into the marketplace. It is usually done by not revealing future plans or by changing them frequently, which presents a moving target for competitors. Thus, customers are persuaded to believe that products from competing vendors will not interface properly with the hardware or software from the dominant vendor.


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If a reasonable amount of time has passed since the deal was announced, end there has been no communication about your future, your internal FUD Factor will likely kick into high gear.
Almost half (49%) of respondents advocate the FUD factor, with many presenting worst-case scenarios involving confidentiality breaches, lost customers or liability charges to justify investments in information security technology.
 
 
 
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