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FUD factor |
Also found in: Wikipedia | 0.02 sec. |
FUD factor(Fear Uncertainty Doubt factor) A marketing strategy used by a dominant or privileged organization that restrains competition by introducing suspicion and uncertainty into the marketplace. It is usually done by not revealing future plans or by changing them frequently, which presents a moving target for competitors. Thus, customers are persuaded to believe that products from competing vendors will not interface properly with the hardware or software from the dominant vendor. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| This is what author Ginita Wall, CPA, CFR calls "the FUD Factor. We eliminate the FUD factor (fear, uncertainty, doubt) regarding antenna operation," continued Mr. Almost half (49 percent) of respondents advocate the FUD factor, with many presenting worst case scenarios involving confidentiality breaches, lost customers or liability charges to justify investments in information security technology. |
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