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The most popular social networking site. Founded in 2004 by Mark Zuckerberg, the site is free to members and derives its revenue from ads. The name comes from the paper document with names and faces issued to college freshmen to help them get acquainted with each other. Using the search facilities, members can locate other Facebook members and "friend" them by sending them an invitation, or they can invite people to join Facebook (see Faceslam). Facebook offers instant messaging and photo sharing, and Facebook's e-mail is the only messaging system many students ever use.

Timeline/Wall, News Feed and Ticker
The Timeline (new format) or Wall (old format) is the area on Facebook where members post comments and their current status and location as well as upload photos and videos.

The News Feed shows the activity of the people and organizations members follow, while very active members see updates in real-time on their Ticker.

Profiles, Pages and Groups
There are three types of representation on Facebook. Individuals create a Facebook "Profile," which is normally a two-way interaction with friends. Businesses create a Facebook "Page" to promote products and brands. Also called a "Fan Page," all members are accepted as fans, and although comments can be posted by them, a Page is primarily a one-way broadcast from the business. In addition, Facebook provides demographic statistics about usage. See Facebook Like.

The third presence is a Facebook "Group," and any community of people may create one. Group administrators may accept all members or reject requests based on the Group's criteria.

Explosive Growth
Initially targeting Harvard students, Facebook was later opened to other universities and then high schools. In 2006, it allowed everyone to join and added a News Feed feature that would broadcast changes in members' pages to all Facebook users identified in their network of friends. It turned Facebook into a personalized social news service that by 2010 had more than 500 million members. Two years later, Facebook surpassed one billion users.

Facebook Platform
In 2007, Facebook introduced its application platform to developers. By 2010, more than a half million applications were available for business, education and entertainment. Games have been the most popular, and Facebook Credits were created to provide virtual money to spend while playing. See Facebook Workplace, Facebook Live, Facebook Platform, Open Graph, Facebook Graph Search, Facebook Messenger, Facebook M, social networking site and social advertising.

Beyond Personal
Facebook is not only a venue for personal information but is increasingly commercial. Vendors and celebrities use Facebook Pages to publish product information and agendas.
References in periodicals archive ?
She noted cases where people are convicted as violation of their right to expression have been constantly increasing, adding in, "On the same day the military court in Chiang Mai handed a 28 year prison term to a woman working in a hotel for posting 7 comments on face book that were critical of the monarchy.
On ACTE's official Face book page, we continue to garner a majority of our likes and shares from Award winner graphics and ACTE's policy blog posts, with more than 2,000 people reached on our most popular post.
Guinness Book's official page showed that 49600 people have witnessed Rashid's video on face book and 48000 on You Tube in 10 days.
The students were allowed to use face book through university internet connection.
It is this same Pat Dickens who supplied the following instruction manual regarding the treatment of fur traders on a face book site: "Know of a fur retailer?
The Hungry for Freedom Arab youth group said on its Face book page that they are committed to supporting the hunger strike of the prisoners started September 27.
Also, don't forget to check us out on Face Book under MiGi's Boutique, our blog http://migisboutique-mistig-inger.
This apology comes three months after the company's last, released on its Face book page.
Only three months ago, the Ministry for Public Diplomacy and Diaspora Affairs also staged a broo-ha-ha of a campaign against Face Book when a group had been created by unknown and unnamed activists calling for a third intifada to begin on May 15- Nakba Day.
On April 28, 2003, Mark Elliott Zuckerberg ("Zuckerberg") entered a written contract (the "Agreement") with Ceglia "for the continued development of the software, program and for the purchase and design of a suitable website for the project Seller [Zuckerberg] has already initiated that is designed to offer the students of Harvard university (sic) access to a wesite (sic) similar to a live functioning yearbook with the working title of 'The Face Book.
On the Face Book and Twitter, the campaign under the title "it is our right to honor you because we love you" coincides with the kickoff of Janadriyah 26th Festival for Heritage and Culture and expresses the students pleasure over the royal decrees the monarch issued just after his arrival in support of Saudi students on scholarships in a number of countries.
The application is available on iPhone & Face book and can be freely downloaded from Apple store or directly accessed on face book.