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The most popular social networking site. Founded in 2004 by Mark Zuckerberg, the site is free to members and derives its revenue from ads. The name comes from the paper document with names and faces issued to college freshmen to help them get acquainted with each other. Using the search facilities, members can locate other Facebook members and "friend" them by sending them an invitation, or they can invite people to join Facebook (see Faceslam). Facebook offers instant messaging and photo sharing, and Facebook's email is the only messaging system many students ever use.

Timeline/Wall, News Feed and Ticker
The Timeline (new format) or Wall (old format) is the area on Facebook where members post comments and their current status and location as well as upload photos and videos.

The News Feed shows the activity of the people and organizations members follow, while very active members see updates in real-time on their Ticker.

Profiles, Pages and Groups
There are three types of representation on Facebook. Individuals create a Facebook "Profile," which is normally a two-way interaction with friends. Businesses create a Facebook "Page" to promote products and brands. Also called a "Fan Page," all members are accepted as fans, and although comments can be posted by them, a Page is primarily a one-way broadcast from the business. In addition, Facebook provides demographic statistics about usage. See Facebook Like.

The third presence is a Facebook "Group," and any community of people may create one. Group administrators may accept all members or reject requests based on the Group's criteria.

Explosive Growth
Initially targeting Harvard students, Facebook was later opened to other universities and then high schools. In 2006, it allowed everyone to join and added a News Feed feature that would broadcast changes in members' pages to all Facebook users identified in their network of friends. It turned Facebook into a personalized social news service that by 2010 had more than 500 million members. Two years later, Facebook surpassed one billion users.

Facebook Platform
In 2007, Facebook introduced its application platform to developers. By 2010, more than a half million applications were available for business, education and entertainment. Games have been the most popular, and Facebook Credits were created to provide virtual money to spend while playing. See Facebook Workplace, Facebook Live, Facebook Platform, Open Graph, Facebook Graph Search, Facebook Messenger, Facebook M, social networking site and social advertising.

Beyond Personal
Facebook is not only a venue for personal information but is increasingly commercial. Vendors and celebrities use Facebook Pages to publish product information and agendas.
References in periodicals archive ?
Thanks to the hyperlinks posted by "amateur activists", the other facebookers issues.
Tips are also provided for using Facebooker, a Ruby library that can reduce the amount of time spent developing web applications.
2008) 'The Facebooker who Friended Obama', New York Times, New York.
Another Facebooker signed off his long tribute with 'Goodbye, Sweet Prince.
Facebooker Chris Bee said: "I hope they lose a lot of customers.
New Facebooker Dima said that she will be making all official announcements regarding her upcoming career projects.
The average Facebooker has 130 'friends' - which is clearly beyond the capacity or the any human renal organ.
Talking Anyway, as a veteran Facebooker, allow me to offer you some friendly advice on using the site.
The joke was that he had read too much into his Facebook following, which is the highest of any Pakistani anywhere, but even as a regular Facebooker can make out "likes" can be quite a deceptive affair, contextually speaking.
The new campaign that breaks on September 1 is addressed to the everyday icon -- for us the sleepless mum, the working executive and the compulsive Facebooker are icons in their own right.
The facebooker had questioned why the funeral of Bal Thackeray, leader of the Shiv Sena party, had virtually shut down Mumbai, The Times of India said.
Facebooker filmmaker Piyush Jha says: "Now I don't have to take appointments from stars anymore.