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FUD factor
(redirected from Fear, uncertainty and doubt)

   Also found in: Wikipedia 0.01 sec.
FUD factor
(Fear Uncertainty Doubt factor) A marketing strategy used by a dominant or privileged organization that restrains competition by introducing suspicion and uncertainty into the marketplace. It is usually done by not revealing future plans or by changing them frequently, which presents a moving target for competitors. Thus, customers are persuaded to believe that products from competing vendors will not interface properly with the hardware or software from the dominant vendor.


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However, speak to those on the frontline of the e-commerce revolution and scratch through the positive veneer of internet trading, and you uncover a world of fear, uncertainty and doubt.
lt;p>Glotzbach yesterday contended that the concerns have been raised as part of an effort by some rivals and others to spread fear, uncertainty and doubt about the company's cloud computing service.
When fear, uncertainty and doubt rule the emotional landscape, many people withdraw into themselves.
 
 
 
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