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focus group
(redirected from Focus Groups)

   Also found in: Dictionary/thesaurus, Medical, Wikipedia, Hutchinson 0.27 sec.
(product)focus group - An event where market researchers meet (potential) users of a product to try to plan how to improve it.

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I invited members of the public to participate in focus groups with the intent of recognizing and identifying diverse opinions.
According to Krueger and Casey (2000), the purpose of focus groups is to gain an understanding of participants' thoughts and feelings about the topic being discussed.
The changes are the result of focus groups that AEG conducted for the first time.
 
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