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Four11

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Four11
An e-mail address search site that was acquired by Yahoo!. See Web white pages.


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Yahoo's first major diversification effort was to acquire the online communications company Four11 in 1997, renaming its Web e-mail service Yahoo Mail, which competed initially with Microsoft's Hotmail.
His original suggestion to use "viral marketing" in web-based e-mail to geometrically spread an Internet product to its market was instrumental to the successes of Hotmail and Four11.
9m charge relating to the acquisition of Four11 Corp.
 
 
 
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