freemium


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freemium

(FREE preMIUM) A very popular marketing approach for software and services that provides a limited free version and a more expansive paid version. For example, an online storage provider may offer five gigabytes of disk space at no cost but then charge for greater capacities.

The free software version may include basic functions, while the paid version provides enhanced capabilities. A game might be free, but special avatars, scenery, speed boosters and the like are extra-cost items. Quite often, the free version contains ads, or in the case of music streaming, audio-based commercials as in AM and FM radio. See ad-supported software, shareware and lite version.
References in periodicals archive ?
In London they have been used to freemium for ages but Brummies tend to worry it is spam," he said.
Aside from benefiting from self-advertising, developers of freemium games are relying on in-app purchases such as micro-transactions and sales of virtual goods, effectiveness of in-game advertisement of their own or third party products and services, as well as in-game sales of real products such as game-related merchandise.
With the availability of FIMVue, PerformanceVue and USBVue, EiQ now provides a full suite of freemium tools, including VulnerabilityVue, DiscoveryVue, LogVue, EventVue and FlowVue, which deliver vulnerability analysis, asset discovery and management, centralized log management, event monitoring and network flow analysis.
Freemium models are being explored, but are behind other
Freemium models are being explored, but are behind other areas of the broader mobile market, while mobile advertisers have yet to explore the potential of mobile video calling in earnest, states the report.
And the reach of these games is spreading, with the study suggesting well over a third of all US citizens aged two and older are currently playing a freemium title of some kind.
Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market.
The Freemium Edition of the Ideavibes Crowd Engagement Platform, now available, allows customers to run their first crowdsourcing or crowdfunding campaign in English, French, Spanish or Portuguese for up to 45 days.
They need people to understand the advantages of a freemium model.
If including a freemium adds 15 cents to the cost of a marling and results in a 15-percent increase in response, has that mailing been more successful than the no-freemium mailing tested against it?
This is especially true among the 18-34 age group: 54 percent of respondent users of ad-supported music services said these freemium services has made them less likely to pirate songs and music.
Our game is freemium with good retention rates and monetized with virtual goods.