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FUD

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia 0.02 sec.
(jargon)FUD - /fuhd/ An acronym invented by Gene Amdahl after he left IBM to found his own company: "FUD is the fear, uncertainty, and doubt that IBM sales people instill in the minds of potential customers who might be considering [Amdahl] products." The idea, of course, was to persuade them to go with safe IBM gear rather than with competitors' equipment. This implicit coercion was traditionally accomplished by promising that Good Things would happen to people who stuck with IBM, but Dark Shadows loomed over the future of competitors' equipment or software.


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We are engaged in a FUD campaign to let the press know about some of the bugs," Brad Silverberg wrote in 1991.
By 1992 when OS/2 could run Windows and DOS 16- bit applications, Soyring claimed that Microsoft created a new tactic to keep ISVs and customers away from OS/2, that of FUD (fear, uncertainty and doubt).
 
 
 
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