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GEA

   Also found in: Acronyms, Wikipedia 0.15 sec.
GEA - Graph Extended ALGOL. Extension of ALGOL 60 for graph manipulation, on UNIVAC 1108. "A Language for Treating Graphs", S. Crespi-Reghizzi et al, CACM 13(5) (May 1970).


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Unlike other conglomerates, GEA was born in the 1970s out of a defensive gesture by larger companies in Antioquia, one of Colombia's wealthiest states.
GEA produces "Linea EDP" magazine for the enterprise IT market, "Computer Dealer & VAR," a monthly for the value added channel enterprises, "Reseller Business" for IT and electronics buyers in chain and specialized retail operations, and "PCOpen," a consumer technology magazine.
The Solution: GEA and its research partner, Delahaye, began to explore how the measurement data Delahaye compiled for the company monthly and quarterly--particularly Delahaye's Weighted Impact & Net Effect method (a proprietary formula for distilling PR effectiveness into a single score for the purposes of evaluating and planning PR programs)--could help accomplish this goal.
 
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