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20 /PRNewswire/ -- GUS Home Shopping, Britain's largest catalogue retailer announced significant improvements in "upsell" results attributed to the deployment of real-time personalization solutions from Net Perceptions(R) Inc.
Shares in GUS leapt six per cent to 619p by mid-morning, after investors took comfort from the half-year figures coming in at the top end of expectations.
Chief executive John Pearce said: 'Since 2000 we have been streamlining GUS to focus on fewer businesses which operate in growth markets.
GUS is a United Kingdom-based holding company of a group of companies involved in home shopping, Burberry's products and retailing, overseas retailing, information services, finance and property investment.
GUS added that its credit checking division, Experian, was also holding up well with sales across its worldwide operations ahead six per cent in the half-year.
The confirmation followed another stellar performance by GUS in the year to March 31.
The Consumers Association backs Argos's claims, although it notes that GUS is more expensive because it offers shoppers credit.
GUS was confident of Burberry's performance for the rest of the year, adding that strong trading in Japan and Spain - which account for about two-thirds of Burberry's sales - were protecting it from the global slump in travel and tourism.
But he dismissed the bid as an attempt by GUS to make a fast buck and vowed Argos would oppose it "strenuously".
The Swiss Russian distributor, RussGPS, has offices in Moscow and Zurich and operates throughout the GUS (former Soviet Union) region.
Retail giant GUS said its luxury goods brand Burberry had seen a fall in sales but insisted its demerger was still on track.