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General Mills, Inc.
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General Mills, Inc.

Leading U.S. producer of packaged foods, flour, breakfast cereals, snacks, and prepared mixes. General Mills was incorporated in 1928 to acquire Washburn Crosby Co. and four other milling companies. Specializing in cereals and flour products, the company introduced Wheaties and Cheerios breakfast cereals, Gold Medal flour, and Bisquick baking mix, as well as the Betty Crocker line of products. It diversified into industries such as toys and fashion in the 1960s but by the 1990s was again dealing exclusively with consumer foods. General Mills acquired one of its chief rivals, Pillsbury Co., in 2001. Its headquarters are in Minneapolis.



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10 June 2009 - After having enjoyed a profitable financial year 2009, General Mills is well positioned for further growth in its new financial year 2010, which started on June 1st.
General Mills has promoted four senior staff members within its global and UK businesses.
When NUTRACEUTICALS WORLD caught up with General Mills in 2000, the company had just launched "GoGurt" yogurt in tubes and was focused on developing more whole grain products as it made moves toward the emerging soy market.
 
 
 
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