Gallup, George Horace

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Gallup, George Horace,

1901–84, American public opinion statistician, originator of the Gallup pollpoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, b. Jefferson, Iowa. After teaching journalism at Drake Univ. (1929–31) and at Northwestern Univ. (1931–32), he founded the American Institute of Public Opinion (1935) and the Audience Research Institute (1939), both at Princeton, N.J. His Guide to Public Opinion Polls appeared in 1944. Gallup's polls are most famous for preelection surveys. The 1936 presidential elections brought public attention to his organization because of the accuracy of its predictions. Since then the Gallup poll has had a good record, except for its prediction in 1948 that Thomas Dewey would defeat President Truman.
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Modern polling didn't really take off until George Gallup used scientific methods to correctly predict Franklin Roosevelt's landslide victory seeking a second term in 1936.
Having been personally acquainted with the late George Gallup, father of the Gallup poll (and modern opinion surveying), I'm sure he'd be delighted seeing the organization he founded probing the ties between a city's civic values and economy.
Public opinion polls prepared by George Gallup, Elmo Roper and others began appearing during the depression decade.
In this last half century, only 170 individuals have been selected to the Hall of Fame, including such legendary figures of the advertising, communications and marketing universe as Leo Burnett, Raymond Rubicam, George Gallup, William Bernbach, and David Sarnoff.
Edersheim's extensive interviews with some of these luminaries, including Warren Bennis, Ram Charan, Bill Gates, George Gallup Jr and A G Lafley offer compelling commentary on Drucker's vast influence.
Yet, as Susan Ohmer reminds us in her study of pollster George Gallup, producers in America's motion picture capital are primarily concerned with box office receipts rather than art or ideology.
Renowned pollster George Gallup once referred to data gathering this way: "Not everything that can be counted counts; and not everything that counts can be counted.
The advisory board of Stetson's BLP also has a distinctly rightward flit, featuring conservative Christians such as Mary Ann Glendon, Os Guinness and George Gallup Jr.
In the 1940s, George Gallup gained icon status for pioneering political polls; GM sales managers plastered their walls with giant weekly maps of counties coded for color preference of cars; and economist Gunnar Myrdal exposed the systematic effects of racism on African Americans with a multi-volume encyclopedia, An American Dilemma.
It began in earnest a half century ago at the hands of George Gallup and Elmo Roper.