Gallup, George Horace

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Gallup, George Horace,

1901–84, American public opinion statistician, originator of the Gallup pollpoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, b. Jefferson, Iowa. After teaching journalism at Drake Univ. (1929–31) and at Northwestern Univ. (1931–32), he founded the American Institute of Public Opinion (1935) and the Audience Research Institute (1939), both at Princeton, N.J. His Guide to Public Opinion Polls appeared in 1944. Gallup's polls are most famous for preelection surveys. The 1936 presidential elections brought public attention to his organization because of the accuracy of its predictions. Since then the Gallup poll has had a good record, except for its prediction in 1948 that Thomas Dewey would defeat President Truman.
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The international study of the WIN / Gallup International Association is a tradition initiated and developed by George Gallup in 1977.
It was started in 1935 by George Gallup who, in 1936, successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the US presidency.
George Gallup, who founded the field in 1935, was a professor of journalism, and his American Institute for Public Opinion Research was founded as the Editors' Research Bureau; both provided services to newspapers.
In the late 1930s, pollster George Gallup began measuring U.
George Gallup taught journalism until 1932, when an advertising firm hired him to conduct public-opinion surveys for its clients.
Tambien asistimos en el libro de Rospir a una ordenacion cientifica del campo de la comunicacion politica y de la opinion publica a traves de investigadores como Hadley Cantril, Daniel Katz, George Gallup, Elmo Roper, Rensis Likert.
Having been personally acquainted with the late George Gallup, father of the Gallup poll (and modern opinion surveying), I'm sure he'd be delighted seeing the organization he founded probing the ties between a city's civic values and economy.
Public opinion polls prepared by George Gallup, Elmo Roper and others began appearing during the depression decade.
Edersheim's extensive interviews with some of these luminaries, including Warren Bennis, Ram Charan, Bill Gates, George Gallup Jr and A G Lafley offer compelling commentary on Drucker's vast influence.
George Gallup and Elmo Roper began polling the opinions of the American public in 1935.
Yet, as Susan Ohmer reminds us in her study of pollster George Gallup, producers in America's motion picture capital are primarily concerned with box office receipts rather than art or ideology.
Roosevelt's win in the 1936 election established George Gallup as the preeminent political pollster, he was soon including film-related questions on his polls.