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Geritol

   Also found in: Wikipedia 0.02 sec.
Geritol
leading brand of tonic for geriatric health. [Trade marks: Crowley Trade, 230]
See : Age, Old

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Among the popular brands that fall short of the IOM's recommended levels for selenium: Geritol Complete, GNC Preventron and Solotron, One A Day (Active, Essential, and Maximum), Whole Foods Daily, and Centrum (regular, Silver, and Chewables) and its copycats.
The sponsorships hearken back to the early years of television, when brands such as Geritol, Kent and Hallmark paid to attach their names to programs.
While peppy TV commercials show seniors spelunking or bungi jumping for their Geritol, my parents limit themselves to a little gardening, dozing, and talking about which of their contemporaries is going down the drainpipe.
 
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