Overall, the analysis will examine the glocalisation hypothesis that suggests that transnational migrants feel a strong attachment to local and global identities and a weak attachment to the national by focusing on a subgroup of transnational Australians i.
Therefore, the findings only mildly support the glocalisation hypothesis, which suggests that transnational migrants tend to have a strong attachment to local and global identities and a weak attachment to national identity.
Glocalisation will serve as a key driver of future growth and lower costs by simplifying the company's product lines and eliminating unnecessary complexity.
Glocalisation is expected to achieve annualised savings of US$100 million over a five-year period, which will drive gross margin expansion, allow for increased investment in R&D and help offset pricing/reimbursement pressures over time.
So, glocalisation is a key concept to imply a reaction of the locals to those international ones about all developments like the dominance of international companies over those national ones in which nation-state has been undermined.
Among the masters of glocalisation cited in the study is McDonald's, which has adapted its menu to local customs and tastes; it offers the McLox in Norway, for instance, and a vegetarian Maharaja Mac in India.