glocalization

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Related to Glocalisation: globalisation

glocalization

(GLObal loCALIZATION) Specializing a website for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.
References in periodicals archive ?
Glocalisation in the craft is absolutely absent which is a demand of the time and the women seldom take the stewardship in making this global-local integration.
Returning to the theme of glocalisation and the Pakistani context, it appears that Pakistan may be some nothches behind the post modern glocalisation formulation mentioned in the paper.
Overall, the analysis will examine the glocalisation hypothesis that suggests that transnational migrants feel a strong attachment to local and global identities and a weak attachment to the national by focusing on a subgroup of transnational Australians i.
Therefore, the findings only mildly support the glocalisation hypothesis, which suggests that transnational migrants tend to have a strong attachment to local and global identities and a weak attachment to national identity.
Another countervailing and contradictory example of the competing forces of homogeneity and heterogeneity that is glocalisation relates to discourses of 'otherness'.
Glocalisation will serve as a key driver of future growth and lower costs by simplifying the company's product lines and eliminating unnecessary complexity.
Glocalisation is expected to achieve annualised savings of US$100 million over a five-year period, which will drive gross margin expansion, allow for increased investment in R&D and help offset pricing/reimbursement pressures over time.
GONZALEZ CASADEMONT, Rosa Maria, 'The Glocalisation of Contemporary Irish Cinema', see under A.
So, glocalisation is a key concept to imply a reaction of the locals to those international ones about all developments like the dominance of international companies over those national ones in which nation-state has been undermined.
Among the masters of glocalisation cited in the study is McDonald's, which has adapted its menu to local customs and tastes; it offers the McLox in Norway, for instance, and a vegetarian Maharaja Mac in India.