glocalization


Also found in: Dictionary, Wikipedia.

glocalization

(GLObal loCALIZATION) Specializing a website for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.
References in periodicals archive ?
The research methodology is descriptive and analytical and the conclusion of this research paper is that the' Glocalization of politics' in South Asia and Central Asia is inversely proportional to the inter-regional connectivity.
On a point of note, glocalization as it is applied in the higher education context is not interchangeable with globalization.
It argues that the glocalization approach deals with all three points of the triangular matrix that provides a holistic approach in reading global political and economic development.
The Global, the Local and the Hybrid: a Native Ethnography of Glocalization.
The Lone Star College System has been recognized for embracing Glocalization.
These traits are of particular significance within the current context of globalization, or more precisely glocalization (Robertson, 1994), since in an era of blurred geographical boundaries the ability to adapt to (in)visible borders enhances not only the competence of individuals in addressing a drastically changing world but also, on a broader level, underlies the foundation of intercultural philosophical dialogues that further substantializes interdisciplinary development.
Using the term glocalization of neoliberalism I want to foreground the transnational flux of neoliberal ideology, the role of local actors and the consequences of hybridization and creolization (discussed in other contexts for example by Appadurai (5) or by Hannerz (6)).
Imagining multilingual schools: Languages in education and glocalization (pp.
At this juncture, most corporate marketing franchise teams are familiar with Glocalization, a term detailing a franchise's ability to market their global brand reach at a local level.
2003 7) refers to the same phenomenon as glocalization which is the local appropriationof globally mobile technologies and discourse" (p.
Glocalization is understood as an interaction and interdependence between local and global levels.