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Goizueta, Roberto |
Also found in: Hutchinson | 0.02 sec. |
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Goizueta, Roberto (Crispulo) (1931– ) food and beverage company executive; born in Havana, Cuba. A Yale-educated engineer, he joined Coca-Cola as a quality control and research specialist in 1954. As president, chairman, and CEO (1980), he proved an aggressive and successful marketing and corporate strategist. He stunned the country in 1985 by changing Coke's formula, a decision reversed within weeks after a public outcry. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Entertainment Garcia, Andy - Actor Goizueta, Roberto C. |
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