Google AdWords


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Google AdWords

A keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses keywords and a short one- or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords.

AdWords "Quality Score"
The order of ads is determined by several factors. One is the amount advertisers are willing to pay Google for a user to click their ad, and others are the relevance of the ad to the search and the historical click-through rate of the ad. In 2008, Google began to factor in the load time of the landing page. The overall quality score also influences an ad's position on the Google network, as well as affecting the calculation of a keyword's minimum bid.

Local and regional businesses can narrow down their targets to a specific radius of potential customers. AdWords was launched in 2000 and has been tweaked continually since. See Google AdSense and keyword advertising.
References in periodicals archive ?
The Google AdWords Premier SMB Partner Program (PSP) connects Google's trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns.
This means they have completed the Google AdWords Fundamentals, Google Search Advertising and Google Display Advertising exams.
SMB customers subscribing to the Business Super 600-G Plan can buy Google AdWords packages that best suit their budgets, and their marketing and product/services spends per calendar.
Google AdWords is a highly effective advertising tool for businesses of all sizes.
The Google Adwords online distribution and marketing tool was used to integrate pay-per-click into Kempinki's overall marketing strategy and support its other online marketing initiatives.
Larisa Lambert's THE COMPLETE GUIDE TO GOOGLE ADWORDS (9781601383181, $24.
Summary: Google AdWords Sign-up Guide provides simple step-by-step instructions to kick start advertisers' online campaigns
Last year, Google Adwords (which handles ad placement on Google's search pages) implemented a policy prohibiting any advertising of abortion services in 15 countries, including Germany, Singapore, Argentina, Mexico, Peru, and France.
presents AdWords for Dummies, a user-friendly manual to using Google AdWords to serve one's marketing needs.
Dex One was recognized out of the select group of Google Premier SMB Partners for its work in helping get the most small and medium-sized businesses online with Google AdWords this year.
We had a lot of innovation in our second year and we will continue to build what our customers want," says Frederick Vallaeys, Cofounder and CEO of Optmyzr and Google AdWords Evangelist.
com)-- Google AdWords is a pay-per-click platform that allows advertisers to choose the keywords for which they want their ads to show.