The company has recently begun Google Shopping Express
in San Francisco and San Jose, which is going to directly challenge Amazon's Prime Air Project, the BBC reports.
Advancements in the consumer world, like the Amazon Fire Phone and Google Shopping Express
, are further accelerating the transformation of customer behavior - and this same transformation is taking place in the enterprise world.
The article did not list new cities may get Google Shopping Express, the push to build out the service puts Google in direct competition with Amazon.
Amazon maintains fulfillment centers across the country, Google Shopping Express partners with retailers to deliver products from local brick and mortar stores to the consumer.
Meanwhile, Google last year introduced Google Shopping Express
, which allows customers to shop online from several select retailers and have the items delivered the day they are ordered.
area to try Google Shopping Express
, a pilot project for same-day delivery launched last year in the San Francisco area.
The company is calling the programme 'a new experiment', and named it the Google Shopping Express