astroturfing

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astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
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Brian help implemented Grassroots PR Programs for scores o f franchise companies including Liberty Tax Service, The Prudential Real Estate Affiliates, and The Entrepreneurs Source.
a Norwalk-based communications technology firm, to provide local news to the local media through eNR's Grassroots PR (GRPR) program.
Grassroots PR also acts as an effective tool for clients looking to strengthen relationships with franchisees, outlets or dealers while increasing exposure to potential customers.
Cohen will discuss his experience with innovative political advertising, grassroots PR campaigns, his new book coauthored with Mal Warwick, Values-Driven Business: How to Change the World, Make Money, and Have Fun, and his famous Ice Cream - Ben & Jerry's.
The company's hallmark service, the eNR Grassroots PR Program, establishes a local news presence for businesses with multiple locations and has made eNR Services Inc.
Our clients can now use our unmatched Hispanic media, organizations and elected officials databases to execute grassroots PR mailings in ways they weren't able to do so before.

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