astroturfing

(redirected from Grassroots PR)
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astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
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Brian help implemented Grassroots PR Programs for scores o f franchise companies including Liberty Tax Service, The Prudential Real Estate Affiliates, and The Entrepreneurs Source.
Grassroots PR also acts as an effective tool for clients looking to strengthen relationships with franchisees, outlets or dealers while increasing exposure to potential customers.
is unveiling an enhancement to our popular Grassroots PR product.
Franchisees are paying money every year for marketing and public relations support and looking to corporate for results, which is why over 100 franchise companies have embraced the Grassroots PR product since its creation in 2001.
In order to ensure maximum participation in the national initiative, an aggressive grassroots PR and social marketing campaign will be conducted over the next four months, concluding April 30.
Our clients can now use our unmatched Hispanic media, organizations and elected officials databases to execute grassroots PR mailings in ways they weren't able to do so before.
building in downtown Athens, Jackson Spalding will provide strategic communications counsel and services including media relations, employee communications, graphic design, marketing services, crisis communications, speech development and grassroots PR.

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