Greenwash

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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
Cash in as discount chains move into the online grocery biz and go nuts for a cheap, green wash
to the pale green wash behind the lace, and my senses fill
Very subtle white tints are printed on the same plate as the solid panels (this is difficult to achieve since the white is not a translucent ink), and a metallized green wash effect is used on the back panels.
Confronting Green Wash - Marketing & Public Relations