Greenwash

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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
Very subtle white tints are printed on the same plate as the solid panels (this is difficult to achieve since the white is not a translucent ink), and a metallized green wash effect is used on the back panels.
The site cuts through the green wash that clouds the subject and sets out to provide a clear explanation of how eco-properties for sale measure up to increasingly widely understood and accepted environmental criteria.
The great example of green wash is biofuels and ethanol which will see agricultural land move away from growing food to growing fuel for cars.
Bedroom 2 has a vanity unit with a sage green wash hand basin and bedroom 3 measures more than 11ft by 7ft.