Greenwash

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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
Companies need to be careful with marketing green products and avoiding claims of green washing.
Phil Bogucki will show you how how to decrease your energy costs with a Clean, Green Washing Machine, page 56.
I have used green washing powders and I was repelled by the still-dirty state of my clothing when it came out of the washing machine.
She was tied up with a piece of green washing line and a check chain.
Our service prevents people from green washing," says Sabrina Morelli, a LEED program coordinator, referring to the act of presenting false claims about a building's environmental benefits.
We have led the market in many areas, introducing apple and peach variants to the traditional lemon and green washing up sector, for example.
1,500 green washing machines have been installed in 18 laundries established by Haier in the Olympic Village and the Media Village to provide quick and efficient laundry services for all athletes, officials and journalists.
Rebranding as Beyond Petroleum has had long-lasting effect but delivering different messages to different stakeholders could give rise to claims of green washing.
Simple Swaps to Save the Planet and Your Health reveals how consumers can now avoid falling prey to the dizzying and often misleading world of green shopping, or sometimes called green washing.
We don't want to overkill it, because there's this notion of green washing where companies overstate their efforts, but we are proud of what we have done and what we offer for our customers.