Greenwash

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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
THERE ARE PLENTY of companies competing in the global household and personal products industry that take green-washing to new heights.
THE WORD ECOTOURISM has been bandied about in a variety of ways, with many hotels, properties, and packages green-washing themselves in an attempt to come across as ecologically friendly.
While the conversation about subjects such as global warming and fossil fuels is on the wane among sustainability bloggers, hot topics include renewable energy/ alternative fuels, packaging/plastics, LEED (Leadership in Energy and Environmental Design), simple living, Energy Star, corporate responsibility and green-washing (1).
However, to fall in with the green-washing politicians are attempting (because they can't solve crime or world economic problems so they try to claim they are saving the planet) helped by lazy journalism is simply not on.
Unlike other schemes, organisations take action by cutting carbon across operations and in their supply chain, rather than paying others to reduce via off-setting - green-washing - which is only seen as credible by one in-10 consumer respondents in a Carbon Trust study.
It provides a chance to blur the line between recognizing imperfect but valuable innovation and more corporate green-washing .
KAB is the granddaddy of green-washing," says John Stauber, executive director of the watchdog Center for Media and Democracy.
In this era of eco-confusion, Travelocity works hard to highlight earth-friendly hotels across its site and guards against green-washing with its rigorous program.
Apparently using biodegradable soap to do the dishes isn't the only kind of green-washing.
In April, he was arrested, along with Randy Hayes, president of Rainforest Action Network, for locking himself inside the Environmental Protection Agency's main entrance to protest the green-washing of Bush's anti-environmental plans.
wine company of Healdsburg, California, says no to marketing green-washing.
In addition to consumer perceptions and product and channel analysis, Sustainability: The Rise of Consumer Responsibility provides guidance for creating marketing and communications messages that resonate with consumers, which also serve as guardrails for helping companies to avoid perceptions of green-washing.