Greenwash

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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
Making certain all environmental claims from manufacturers, suppliers, retailers are accurate with legally verifiable attribution data will play a major role in counteracting the saturation of aimless green-washing claims throughout the industry, speakers agreed.
THERE ARE PLENTY of companies competing in the global household and personal products industry that take green-washing to new heights.
THE WORD ECOTOURISM has been bandied about in a variety of ways, with many hotels, properties, and packages green-washing themselves in an attempt to come across as ecologically friendly.
Though the advent of formal certification processes like LEED has cut back instances of out-and-out fraud, green-washing has no doubt devalued the currency of the term "green" and often obscures more complex conceptual problems.
It's possible to criticise this as green-washing a move that in effect must commit future tax revenues to subsidising current spending.
While the conversation about subjects such as global warming and fossil fuels is on the wane among sustainability bloggers, hot topics include renewable energy/ alternative fuels, packaging/plastics, LEED (Leadership in Energy and Environmental Design), simple living, Energy Star, corporate responsibility and green-washing (1).
However, to fall in with the green-washing politicians are attempting (because they can't solve crime or world economic problems so they try to claim they are saving the planet) helped by lazy journalism is simply not on.
Unlike other schemes, organisations take action by cutting carbon across operations and in their supply chain, rather than paying others to reduce via off-setting - green-washing - which is only seen as credible by one in-10 consumer respondents in a Carbon Trust study.
It provides a chance to blur the line between recognizing imperfect but valuable innovation and more corporate green-washing .
In April, he was arrested, along with Randy Hayes, president of Rainforest Action Network, for locking himself inside the Environmental Protection Agency's main entrance to protest the green-washing of Bush's anti-environmental plans.
In this era of eco-confusion, Travelocity works hard to highlight earth-friendly hotels across its site and guards against green-washing with its rigorous program.
It's also not only environmentalists who promulgate these images; commercial advertising is rife with spectacular nature, and I'm not just referring to green marketing and green-washing.