Greenwash


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Greenwash

The practice of trying to convince others that a product or service is providing something good for the environment, while hiding involvement in activities that are damaging to the environment.
References in periodicals archive ?
Greenwash Action is employing several strategies to pursue its mission, including development of an online hub for supporters of leadership standards.
Two Sides today announced that it has been successful in its first two attempts to combat Greenwash from major UK corporations.
Oil, tobacco, and bioengineered-food companies all engage in this new shade of greenwash.
Deep greenwash is the campaign to assuage the concerns of the public, deflect blame away from polluting corporations, and promote voluntary measures over bona fide regulation.
Tesco, Unilever and BP are no longer considered green winners by opinion formers, and 40% of respondents believed that Marks & Spencer had run the bestpublicised green campaign in the last six months, although 10% believe them guilty of greenwash.
Right now, the way the Multiple Listing Service, or MLS (searchable homes for sale database), system is set up, people can't help but greenwash when advertising a green home," says ECO Consultant Certified agent and planner Michael Figura, referencing the lack of a detail in the system to search for green features.
We're all familiar with greenwash at some level," says Geoff Johnson, program coordinator of The Green Life.
David Middleton, chief executive of two sustainable development business networks - the Business Council for Sustainable Development - United Kingdom, and the Midlands Environmental Business Company - said companies and political bodies can be guilty of greenwash.
I'm sure some will accuse us of propaganda or greenwash, but we believe it's important to tell people what we're doing to reduce waste, cut packaging and source our products in a more sustainable way," said Paul Kelly, corporate affairs director at Asda.
All of which makes me ask: Why don't our politicians back projects like this, instead of bleeding motorists with greenwash taxes that are blown on public sector pensions?

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