While these studies provided an understanding of the financial incentives associated with CSR and the rewards generally associated with it, the data studied in these earlier articles left open the possibility of greenwashing
and the resulting information misuse or disinformation to the detriment of the consumer.
The most common greenwashing
strategy, the group says, is when a company touts an environmental program or product while its core business is inherently polluting or unsustainable.
8) The main problem with greenwashing
is that it misleads consumers into buying products based on the erroneous belief that the products have some environmental benefit.
Mientras esto ocurre, es previsible que la gente vaya desenmascarando sola el greenwashing
haciendo uso de los poderosos recursos que proporcionan las redes sociales digitales.
I think we have passed the peak of greenwashing
and today there is less, due to increased education.
Most people don't set out with a goal of greenwashing
Ads with fluffy language about being "eco-friendly," which make irrelevant claims about being best in class of a dirty class, or which emphasize one tiny attribute when the rest of the operation is not so clean are other signs of greenwashing
UL sees the program as a logical extension for the organization as businesses increasingly tout the eco-friendliness of their operations and their products--and the public grows increasingly wary of greenwashing
According to the report, a rise in green marketing efforts has been matched by a nearly equal rise in claims of greenwashing
by activists, bloggers and others.
These are subterfuges designed to allow business-as-usual to continue, under a pretense of action, a greenwashing
The most obvious, and least frequent, form of greenwashing
is to make a demonstrably false claim.
The green movement is no exception, and Greenwashing
- misleading consumers or exaggerating a company or product's environmental status in order to get a share of the green pound - is rife.