HTML e-mail

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HTML e-mail

An e-mail message formatted with the same HTML codes used in Web pages (Web pages are HTML documents). This is the approach taken today, but the original Internet e-mail standard supported only unformatted text. However, in order to use different fonts, font sizes and attributes such as bold and italic, as well as embed images, HTML support was added. It also enables e-mail messages to display elaborate advertising.

To perform the actual screen rendering, the HTML e-mail program calls functions in the Web browser.

A Security Problem
HTML-based e-mail can be susceptible to viruses, because HTML supports JavaScript, and JavaScript is a language that activates functions. Normally, JavaScript is disabled, although minimal JavaScript functionality may be allowed. If JavaScript is enabled, the user can also disable it. Contrast with text e-mail. See HTML-Lite, Nimda, BubbleBoy virus and e-mail interfaces.
References in periodicals archive ?
GFI advises to filter incoming emails for WMD and WMZ files, and automatically remove JavaScript, iframe tags, meta refresh tags and possibly ActiveX tags from incoming HTML email.
We have leveraged the HTML Email Template functionality to generate weekly, scheduled, comprehensive deal updates for key internal recipients.
This flaw within Internet Explorer allows a malicious user to run arbitrary code on a target machine as it attempts to view a website or an HTML email.
Design studio Oliver and Graimes Design Associates Ltd has launched its Do It Yourself HTML Email Manager for businesses wanting to compose, edit and send their own HTML e-mails to their clients.
Michael Cottrell, Marketing Manager, CommuniGator Ltd, adds "Provision of best practice HTML email templates is a key part of our service offering at CommuniGator, so it is essential that we keep our rulebook up to date with the latest technological advances.
Customers who use EmailAdvisor, a toolset for email marketers that helps to resolve issues of email deliverability such as filtering and rendering of emails, will now be able to preview how their HTML email marketing messages will render in Outlook 2007.
This guide for web designers details how to plan, design, and create HTML email newsletters for clients or bosses.
New standards supported include Web Services, the Red Hat Linux platform, Microsoft SQL Server 2005, HTML document creation and HTML email delivery, and MAPI email server integration.
Marketers can A/B test different creative, campaign offers and web page layouts on-the-fly to optimize on the best performers, leveraging easy-to-use features within WebTrends 7 such as comparative reports, Product and Campaign Drilldowns and WebTrends SmartView(TM), which superimposes complete conversions metric and visitor segment behavior directly on every web page or HTML email link.
Listings provided to partners by MIVA can be easily inserted into the code of any HTML email and are displayed using industry standard HTML and ImageMap tags.