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HTML e-mail
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HTML e-mail

An e-mail message formatted as a Web page (HTML document). Like a Web page, it can include different fonts and graphics, which regular text e-mail does not support. It enables the publishing of fancy newsletters and reports as well as elaborate advertising, all of which is sent as an e-mail message. In order to view HTML e-mail, the e-mail client program must support it, typically by calling functions within the Web browser to do the actual rendering on screen. HTML e-mail can also be disabled by the user.

A Security Problem
In an effort to make ordinary e-mail as appealing as a Web page, HTML-based e-mail creates more vulnerability to viruses. Like any Web-based HTML page, HTML e-mail pages support scripting, which provides another avenue for exploiting security loopholes. The Nimda worm used HTML e-mail to run an executable attachment automatically. Contrast with text e-mail. See HTML-Lite, Nimda and BubbleBoy virus.



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Customers who use EmailAdvisor, a toolset for email marketers that helps to resolve issues of email deliverability such as filtering and rendering of emails, will now be able to preview how their HTML email marketing messages will render in Outlook 2007.
These tricks can be as simple as deliberately misspelling a word, or using a zero instead of the letter "o', to much more sophisticated techniques that exploit the power of HTML email.
HTML Email Broadcasts: Clients can now send emails in HTML format to their contacts on the lists.
 
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