Indeed, the biggest revolution in the home-video industry over the past 12 months has been the surge in the purchasing DVD movies by consumers, especially of such blockbuster titles as ``Spider-Man,'' ``Star Wars: Episode II - Attack of the Clones'' and ``Harry Potter and the Chamber of Secrets.
With more than 250 different DVD player models marketed under 60 different brands, the format has become the primary focus of the home-video industry.
To help both retailers and studios develop revenue-sharing plans that benefit both groups, the VSDA, the trade association for the home-video industry, is launching the four-month test to show that this new business model can be implemented and profitable for all levels of retailers.
Membership comprises the full spectrum of video retailers (both independents and large chains), as well as the home-video divisions of all major and independent motion-picture studios, video-game and multimedia producers, and other related businesses, which constitute and support the home-video entertainment industry.
Buena Vista Home Video also released its 2002 home-video
sales figures Wednesday, with its ``Monsters, Inc.
We began our venture into the direct-response home-video
business last year, and the results were astounding," said Petry.
Several other recent movies have redeemed themselves in the home-video
market after disastrous or mediocre theatrical runs.
In addition to Elzer's theatrical duties, he will oversee the home-video
marketing efforts on such upcoming product as Todd Solondz's "Happiness"; Marc Levin's "Slam"; Tommy O'Haver's "Billy's Hollywood Screen Kiss"; and "Diplomatic Siege," starring Tom Berenger and Daryl Hannah.
In addition to the new Metro-Goldwyn-Mayer and United Artists theatrical releases, the company controls worldwide home-video
distribution rights to more than 4,600 films.
Disney has revived its campaign with Burger King for ``Toy Story'' toys to build awareness of the home-video
campaign and Universal recently launched a six-week tour of a 40-foot-high balloon of Sherman Klump, the title character played by Eddie Murphy in ``The Nutty Professor.
The company also announced the formation of Kushner-Locke Family Entertainment, a new division to focus exclusively on children's and family-oriented home-video
product and television programming.
With `Time Warriors,' our goal is to establish a pattern of viewing among home-video
renters which is similar to what the networks have achieved with television series.