Traditional Hoot and Holler networks are a point-to-multipoint voice application and are commonly used by brokerage firms to advise brokers on market movements.
Cisco Hoot and Holler over IP is an example of how enterprises are leveraging their data networks to carry voice traffic, which allows them to implement New World applications never before possible.
Cisco's Hoot and Holler over IP solution protects the existing investment that financial and trading industry corporations already have in Hoot and Holler end points, such as turrets, bridges, and four-wire hoot phones.
We are currently testing the two-way Hoot and Holler over IP software developed by Cisco," said Mark Katz, vice president, engineering, at PaineWebber Inc.
Standards-based Cisco Hoot and Holler over IP conserves bandwidth, scales to hundreds of remote offices, and offers flexible interfaces for end-terminals.
Through the combination of Cisco's voice over IP, integrated audio mixing and IP multicast with traditional Hoot and Holler technology, customers will continue to experience the quality and functionality of traditional circuit-switched Hoot and Holler networks with dramatic cost savings.
Our objective is to create fully integrated solutions that address the complex hoot and holler network needs of our customers, and to deliver seamless end-to-end service reliably on a global basis," said Terry Clontz, President and CEO of IPC.
According to Clontz, IPC has already put DigiHoot to the test with a new digital hoot and holler network created for Deutsche Bank traders on trading floors across the globe.
IPC provides all the tools the customer needs to implement a global hoot and holler network," he added.
Since they connect trading floors and branches across the globe, hoot and holler networks must be functional 24 hours a day, seven days a week, he added.
According to IPC, hoot and holler networks allow banks, brokerage houses, and other financial institutions to communicate internally between their branches and trading floors.