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horizontal market

   Also found in: Financial, Wikipedia 0.01 sec.
horizontal market
Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software. Contrast with vertical market.


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The company will focus on horizontal market applications, government accounts, Web 2.
Gilbert surveys the economic theory of innovation, focusing on horizontal market structure, the distinction between product and process innovations, and the role of exclusive and non-exclusive right to innovation, and attempts to draw conclusions from the different models.
However, In-Stat/MDR projects that as Tablet PC prices come down over the next few years, and Tablet PC software offerings increase, interest in horizontal markets will rise.
 
 
 
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