horizontal market


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horizontal market

The entire marketplace which crosses all industry boundaries. See horizontal market software. Contrast with vertical market.
References in periodicals archive ?
Meanwhile, the Online and Mobile horizontal market saw an eight percent increase in volume between 2012 and 2013.
It is distinguished from a horizontal market, in which vendors offer a broad range of goods and services to a large group of customers with wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizontal market, everyone.
The company will focus on horizontal market applications, government accounts, Web 2.
Gilbert surveys the economic theory of innovation, focusing on horizontal market structure, the distinction between product and process innovations, and the role of exclusive and non-exclusive right to innovation, and attempts to draw conclusions from the different models.
It analyses the market trends, vendor market performance, the vertical and horizontal market splits, go-to-market strategies and major public customer wins.
This will allow the creation of a truly horizontal market for IDTV's throughout the world.
Table 6: Total Firewall Products Market: Percent of Revenues by Horizontal Market (World), 2006-2016
The New York Times, CNBC, CNN, MSNBC and others, for engaging in unlawful per se horizontal market division, customer allocation, and price fixing agreements with competitors in the market for bank rate websites throughout the United States.
Nasdaq: TREE), for engaging in an unlawful per se horizontal market division and customer allocation agreement, and a per se horizontal price fixing agreement with competitors.
Equalizer, which functions as a plug-in application within the X_TRADER Pro futures trading platform, combines an extremely small footprint with a static price ladder, single-click order entry and horizontal market depth display.
MHP will not turn interactive television into an open, horizontal market, as many hope," says Nick Griffiths, Director of the Strategy Analytics Broadband Entertainment Strategies service.
Icron's horizontal market strategy for its enabling technology is quickly gaining momentum with the addition of this third market for its products.

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