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horizontal market

   Also found in: Wikipedia 0.09 sec.

horizontal market

Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software. Contrast with vertical market.



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However, In-Stat/MDR projects that as Tablet PC prices come down over the next few years, and Tablet PC software offerings increase, interest in horizontal markets will rise.
In-Stat/MDR reports Tablet PC market will remain partially successful ... by EDP Weekly's IT Monitor
is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments.
MobileVillage Recognizes ClairMail as Leader and Visionary in ... by Business Wire
This will allow the creation of a truly horizontal market for IDTV's throughout the world.
NEC DIGITAL TV CHIP INSIDE WORLD'S FIRST MHP-BASED IDTV FROM SONY by EDP Weekly's IT Monitor
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