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interstitial ad
(redirected from HyperStitial)

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interstitial ad
An advertisement on a Web site that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
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The HyperStitial system is a client-server advertising and content delivery system which downloads its content during latent periods, plays it while other web pages are loading, and works transparently with both Microsoft Internet Explorer and Netscape Navigator.
MINDSPRING BETA TESTS NEW SOFTWARE FROM STREAMIX by Business Wire
 
 
 
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