interstitial ad

(redirected from HyperStitial)

interstitial ad

An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
References in periodicals archive ?
Called the HyperStitial System, this approach uses a patented, breakthrough technology to instantly fill the Web browser window with colorful ads, animations, and imagery during the delay between Web pages -- all without slowing down the user's Web browsing time.
Upon successful completion of the beta test, Streamix plans to roll out the Hyperstitial system to ISP's across the country.
The HyperStitial system is a client-server advertising and content delivery system which downloads its content during latent periods, plays it while other web pages are loading, and works transparently with both Microsoft Internet Explorer and Netscape Navigator.