With these new specifications, the IAB
Mobile Center aims to encourage and facilitate rich media and creative advertising adoption for mobile ad units," said Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB
Partnering with the IAB
is an important step in our ongoing effort to help our community of publishers grow their businesses," said Tim Cadogan, chief executive officer, OpenX.
Van Ullen will now oversee member relations, using her broad knowledge and understanding of IAB
to attract and retain members with new programs and services that enhance the member experience and elevate the industry at large.
in collaboration with IAB
, its Mobile Marketing Center of Excellence, Agency Working Group, and mobile ad ops experts.
consumers currently owning smartphones, IAB
built the initiative to further this mission by providing additional information and resources that would be valuable to businesses that want to develop a mobile web presence.
Data Council is dedicated to demystifying data usage and control in the interactive advertising marketplace.
From ad format standards to the digital video advertising infrastructure to measurement principles to workflow best practices, the IAB
has long been a force behind critical technology initiatives," said Randall Rothenberg, President and CEO, IAB
Over the course of my term as Chairman of the Board, I have become even more convinced of the importance of the role of the IAB
as a catalyst for change in the industry," said Carrigan.
To measure the new units' ability to deliver at scale for brand advertisers, IAB
partnered with IPG Media Lab to conduct proprietary research with Affectiva, GazeHawk and Moat that looked at attentiveness, emotive response and brand lift.
For more information about the IAB
Ad Ops Council and its members, please visit www.
Rising Stars was designed to unlock all the unique and creative assets that the interactive advertising arena has to offer, giving marketers a dynamic and vibrant canvas on which to tell their brand stories," said Peter Minnium, Consulting Director, IAB
, and lead of the Rising Stars initiative.
Mobile Marketing Center for Excellence Also Calls for Submissions for New Initiative: IAB
Tablet Creative Advertising Showcase