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This paper, then, seeks to broaden the discussion of qualitative research in ICMB by addressing the issues of ontology, epistemology and methodology under the aegis of "qualitative methods".
Second, to bring a new perspective to the debate on ICMB research.
The Functionalist Epistemic Context for ICMB Research
Vital to understanding the emergent interest in qualitative research in ICMB are wider debates about the logic, aims and objects of social scientific inquiry.
In this intellectual milieu, it is hardly surprising that ICMB research, in search of legitimacy within the (social) scientific academy, should eschew the ideographic, particularistic methods of Weber and others, and embrace the nomothetic, universalistic approaches of Parsons and Durkheim.
Taken together, these factors combined in early ICMB research to produce a set of universalistic tendencies that have, in several respects, become part of the orthodoxy of the field (Westwood 2004).
Consequently and unsurprisingly, the vast majority of empirical studies in the ICMB field are quantitative (Peterson 2004).
Such calls continue largely unheeded and ICMB research remains steeped in its functionalist roots and accompanying neopositivist methodologies.
In this focused issue, the potential for qualitative research to act as an alternative to the functionalist epistemic context for ICMB is foregrounded.
With the University of Illinois making an appearance in the Rose Bowl for the first time since 1984, the ICMB partnered with InStadium, Inc.
According to the ICMB Chairman, Ron Gray, "This is the first step toward energy independence for our nation and fuel choice for consumers.
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