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Idiomatics

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Idiomatics 

the aggregate of lexical idoms; also, the division of linguistics in which lexical-grammatical structure, the nature of meaning, and the syntactic and expressive-stylistic properties of idioms as specific units of language are studied.
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The task, however, is not to subside into distracted ingenious playfulness with the lexicon and cross-inflectional idiomatics, but to write and read with maximum focused intelligence and passion, each of these two aspects bearing so strongly into the other as to fuse them into the enhanced state once in an old-fashioned way termed the province of the imagination.
Mental Ears and Poetic Work by Prynne, J. H. / Chicago Review
That's how Brand Idiomatics founder and partner Bill Melnick top-lined the findings of the first Consumption Context[R] Index (CCI) published by the company earlier this month.
New Retail Numbers Validate Trends Identified in Brand Idiomatics ... by Business Wire
As the 2008 Democratic Convention plays out in Denver this week, the founding partners of Brand Idiomatics are reaching back to another presidential election to explain why the focus and approach of this new consultancy stands apart in the "me, too" cottage industry of consumer insight and brand strategy gurus.
Brand Idiomatics Puts Consumption in a Whole New Context by Business Wire
 
 
 
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