Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
He joins Catalytic as it begins volume shipping of DeltaFX(TM) (formerly named Fixed-Point DSP Studio), software that speeds floating-point to fixed-point conversions for users of MATLAB(R), a numerical analysis and visualization environment from The MathWorks, implementing systems using C or register transfer level (RTL).
As CFO, Christofori is responsible for all aspects of the Company's financial management operations, including setting strategies, and designing and implementing systems and processes.
Catalytic announced yesterday its Fixed-Point DSP Studio software that speeds floating-point to fixed-point conversion for users implementing systems using C or register transfer level (RTL).
He also brings an expertise in implementing systems to maintain high sales productivity across direct and indirect channels, which will be particularly valuable as we move forward.
Designed to simplify multichannel publishing of dynamic content, Arbortext 5 puts the business user in control and reduces the need for specialized technical expertise, ultimately eliminating substantial costs and pain associated with implementing systems to create and share information.
The utility industry, with its millions of resource-intensive transactions, has been slower than others to adopt electronic supply chain management (SCM), largely due to the apparent prohibitive cost of implementing systems and the difficulty in demonstrating the real savings of e-procurement.
We anticipate that implementing systems like the Toxicology and Carcinogenicity Data Management System will help improve efficiency for data review," said Dr.
His experience in implementing systems and controls, managing financial reporting and analysis, and cultivating relationships with the investment community will be a tremendous asset to our team.
This enterprise-scale deployment of PersonalView is expected to take two weeks, an unusually short period of time for implementing systems of this size and complexity.

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