backlink

(redirected from Incoming link)

backlink

A hyperlink on another website that points to your website. Backlinks are used to determine the ranking of a website, because the more links pointing to it (the more backlinks), the more popular. Google uses backlinks to compute its results page ranking (PageRank) by going several levels back. For example, a site with 1,000 backlinks is popular, but if thousands of sites link to all the sites with the backlinks, then the backlinks to the target site have even more value. See link popularity checker and Google.
References in periodicals archive ?
The turning ratio is defined as the ratios of flow turning from an incoming link to an outgoing link over the total flow of the incoming link.
backlink: Also known as an inbound or incoming link, this is a link from someone else's website to your site.
The rankings consist of the leading and top contending digital marketing agencies which help their clients achieve better search results through developing incoming links and traffic sources from reputable websites.
The prefix commands of info: and id: followed by a URL no longer display links to the cache copy, related pages, incoming links (not surprising since the link search capability in Google was abandoned previously), site search, and term matches.
Backlinks are incoming links to your site from another site.
Effectively, authority is created by incoming links or the number of people who trust this data.
In both cases the purpose of a link farm is to increase the number of incoming links of other web pages to gain higher search rank scores.
In general, you should track your results using Google Analytics, choose the right keywords, create effective metatags, build incoming links and add well-written, fresh content.
Using rank correlation coefficient as the metric we show that in the Epinions dataset (Massa & Avesani, 2006a), users with higher number of incoming links are preferred as trusted users as compared to other three parameters.
The Pinned links from your site get a "followed" link back to your website and because Pinterest has a very high domain authority, incoming links to your site are even more valuable.
Google Search boasts of having one of the most complex and well laid out algorithms that can detect and rank content from different websites using certain parameters, including Google Page Rank (another contribution to the internet, used to rank the quality of a site with the help of number of incoming links or "votes" as they call it at Google).