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Information Mapping

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Information Mapping

A method for communicating information in a structured manner. Developed by Robert E. Horn while at Harvard and Columbia Universities, it provides a standard approach for analyzing, organizing and visually presenting information based on the needs of the target audience. Although software may be used to assist the process, Information Mapping is not an algorithm, but a procedure that must be learned by its users.



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defines information mapping and explains why it is important to map information flows
Mapping information flows: a practical guide: information mapping ... by Evatt, Allison / Information Management Journal
Through the company's Field Information Mapping (FIM) program, sales agents can collect data and map customers' fields with multiple layers.
Taking a long look at customer service: pioneer helps customers make ... by Reddick, Bekah / Agri Marketing
Yes, according to Cass Brady, who teaches the Information Mapping Method (www.
Take a seat in the audience by Rosen, Sheri / Communication World
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