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Internet advertising

   Also found in: Wikipedia 0.09 sec.

Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. They make a profit by selling the online campaign to the advertisers and paying the sites to distribute them. Such organizations may also provide software tools and/or adservers that enable an organization to deliver the ads it generates itself. See banner exchange, banner ad and adserver.


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To bridge this barrier, Microsoft and others have sought the aid of Internet advertising companies like Engage Technologies, Inc.
Internet Advertising Pioneer Larry Braitman to Speak at Leading Online Media Events About Next-Generation Advertising Networks
 
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