click fraud

(redirected from Invalid click)
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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
She was quoted as saying, "We look forward to continuing to manage invalid clicks effectively and provide our advertisers with an outstanding return on their investment.
Advertisers will get enhanced reporting, a Google guide to click fraud, and a standard method for reporting invalid clicks to Google.
While difficult to quantify, the frequency with which Lab machines were infected indicates that tens or hundreds of thousands of computers are likely infected, generating millions of invalid clicks and advertising impressions per month.
Click Forensics has played a leadership role in helping the online advertising community to monitor the quality of clicks on ads, including identification of invalid clicks.
Dedicated to the quality of text advertising, LookSmart is committed to safeguarding against invalid clicks and is one of the five founding members of the IAB click measurement panel.