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click fraud
(redirected from Invalid click)

    Also found in: Wikipedia 0.06 sec.

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the Web site publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.



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The Click Forensics software allows advertisers and agencies to monitor their search advertising pay-per-click campaigns for click fraud vulnerabilities and invalid clicks by search terms, affiliate sites, search providers, time of day, and country of origin - helping to maximize dollars spent on search advertising.
Click Forensics Software Named "Best for Fighting Click Fraud" by ... by Business Wire
As industry-wide click fraud standards are discussed and developed, we'll continue to work closely with buyers and sellers of pay per click advertising to prevent, detect and mitigate invalid click behavior in order to provide transparency and restore advertiser trust in the pay per click (PPC) model.
Former eBay Trust & Safety Expert to Represent Click Forensics and ... by Business Wire
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