click fraud

(redirected from Invalid clicks)
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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
Click launderers also can further disguise the origin of those invalid clicks by using scripts and other methods to alter information that is sent to the ad platform.
The number of unique site visitors and page impressions are more useful measures, although these can be exaggerated by search engine robots checking out your site (there are hundreds, apparently), users who land on a page and then leave immediately, as well as people and computers that generate fraudulent and invalid clicks for various nefarious reasons.
Visitors can end up on sites they had no intention of visiting, and advertisers pay for unintentional and invalid clicks.
While difficult to quantify, the frequency with which Lab machines were infected indicates that tens or hundreds of thousands of computers are likely infected, generating millions of invalid clicks and advertising impressions per month.
com has been an active member of the IAB's Click Measurement Working Group which recently finalized a clear definition for the identification of fraudulent and other invalid clicks.
Click Forensics has played a leadership role in helping the online advertising community to monitor the quality of clicks on ads, including identification of invalid clicks.
According to Citysearch's "Invalid Click Policy": "Citysearch also has sophisticated algorithms to track sessions and user behavior on our site to assist us in identifying click patterns that would indicate invalid clicks.
Dedicated to the quality of text advertising, LookSmart is committed to safeguarding against invalid clicks and is one of the five founding members of the IAB click measurement panel.
The Click Forensics software allows advertisers and agencies to monitor their search advertising pay-per-click campaigns for click fraud vulnerabilities and invalid clicks by search terms, affiliate sites, search providers, time of day, and country of origin - helping to maximize dollars spent on search advertising.
These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.