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Most importantly, it is critical that small-cap IROs [investor relations officers] understand the universe of small-cap investors and their investment criteria. The sixth annual awards for the Australian market is a much-anticipated event in the industry; last year's awards ceremony drew more than 200 IROs, CFOs, CEOs and service providers. Although IROs may have concerns about unintentional disclosure by spokes-people they have no control over, that doesn't mean PR and IR have to be combined--so long as the lines of communication are kept open, Lange said. |
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