Also joining the charity challenge were eight other John Lewis
stores including Aberdeen, Welwyn Garden City, Edinburgh, Swindon and Newcastle.
Paula Nickolds, buying and brand director at John Lewis
, said: "John Lewis
Birmingham is a regional flagship and one of our most innovative shops to date.
Discussing the move into optics, Richard Ambler, head of product services at John Lewis
, explained to OT that the new venture forms part of the company's ongoing strategy to expand its retail offering.
It said that not all members will receive the same rewards, as they are based on a variety of factors including how frequently they shop at John Lewis
, how much they spend, and what they buy.
And head of Solihull branch Julie Blake forecast that the 2015 launch of the store above the newly developed New Street Station would mark the beginning of the next chapter of John Lewis
history in the West Midlands.
Gazeley handed the building over to John Lewis
on 28 th February and the building is currently being fitted out.
Its results also lay bare the escalating cost of its workers' pensions, with John Lewis
seeing a PS181m, or 22.
Sarah Ince, business development manager at John Lewis
, whose nearest store to North Wales is in Chester, said: "Click and collect services remain an area of huge growth for John Lewis
and we're delighted to offer this option to our customers alongside the collection service available in our own shops.
Mark Flannery, director of student recruitment and marketing at Newcastle College, said: "We can offer John Lewis
Newcastle partners a range of courses that will allow them to study not only leisure and health subjects that they may not have had the chance to explore before, but also professional courses that are ideal for improving skills''.
Adam Taylor, manager of the John Lewis
Insurance website, said: "The animations are elegant and polished, allowing us to explain our product features in a really compelling way while demonstrating our brand values.
The new arrangement will guarantee that thousands of tonnes of plastic waste from Waitrose and John Lewis
shops are recycled into useable products by Centriforce, a UK independent plastics recycler.
The song from the ad, Gabrielle Aplin's cover of the Power of Love, became the first John Lewis