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Julier

   Also found in: Wikipedia 0.01 sec.
Julier (yl`yər), pass, 7,504 ft (2,287 m) high, Grisons canton, SE Switzerland, connecting the Upper Engadine Valley to the Oberhalbstein Valley. Used since ancient times, it is crossed by the Julier Road (built 1820–40).


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According to Guy Julier, the revaluation of the built environment through investment in the physical infrastructure of the urban milieu can be understood as a "hard-branding" strategy for city place-marketing, while the widespread "festivalization" of cities suggests a "soft-branding" tactic that is characterized by "a looser system" with a "broader palette of options" used to present "the more nuanced aspects of [a city's] aesthetic dimension.
Eric tested his Lambretta to extremes by taking it fully laden over three alpine passes, the Julier, Bernina and St Gotthard, on a trip to Europe, a total climb of 6,721 metres.
5 ; Jones, Natasha 2 ; Julier, Robert 9 ; Kashif, Umer 11 ; Kaur, Gurpej 13.
 
 
 
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