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Kmart Corp.

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Kmart Corp.

 formerly (until 1977) S.S. Kresge Co.

Major U.S. retail chain, marketing general merchandise primarily through discount and variety stores. It originated with a pair of 5-and-10-cent stores established in 1897 by S.S. Kresge and a partner. Kresge's at first restricted the price of its merchandise to not more than 10 cents, but eventually to not more than one dollar. In 1962 Kresge's entered the large-scale discount retail market with construction of the first Kmart outside Detroit, Mich. With its success, the company expanded aggressively, erecting an average of 85 discount stores per year over the next two decades. In 1977 it became the second largest U.S. retailer. After introducing Martha Stewart as its spokesperson in 1987, Kmart became the exclusive retailer for the Martha Stewart Everyday brand in 1997. Kmart declared bankruptcy, however, in 2002 after years of increasingly damaging competition from the world's largest retailer, Wal-Mart, and other discount stores. It merged with Sears, Roebuck and Co. in 2005, becoming part of Sears Holdings Corporation.


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1 on the BE ADVERTISING AGENCIES list with billings of $270 million), which partnered with True North Communications in 1999, was named the multicultural advertising agency of record for Kmart Corp.
Standard & Poor's)--Standard & Poor's Ratings Services today lowered its ratings on two Kmart Corp.
 
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