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Lever Bros. |
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Lever Bros.British soap and detergent manufacturer. Lever Bros. was founded in 1885 by William Hesketh Lever, later Viscount Leverhulme (1851–1925), and his brother, James Darcy Lever, to make and sell soap. The first company to market wrapped bars of soap made from vegetable oil instead of tallow, Lever Bros. expanded internationally with the help of energetic advertising slogans. It built a model industrial village at Port Sunlight in 1888 and offered employee benefits such as profit sharing and free insurance. William was elected to Parliament in 1906 and became a viscount in 1922. In 1929, Lever Bros. joined an association of European companies to form Unilever. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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at age 30 and seven years later was named president of Lever Bros. representing companies such as Heinz, Sunshine, Lever Bros. He started his career on the client side in 1968 with Lever Bros. |
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