proximity marketing

(redirected from Location-marketing)

proximity marketing

Using location sensing to identify potential customers within a retail venue. See mobile positioning and iBeacon.
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In addition, intelligent PR campaigns should support these location-marketing activities.
Digby also announced that Cabela's selected Localpoint in a multi-year agreement to power its location-marketing shopper engagement strategy.
Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals - to drive store traffic through location-marketing, engage with consumers in the brick and mortar store, and provide web-style analytics to the physical store - all through their own branded mobile experience.

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