Mainbocher


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Mainbocher

(mĕn'bōshā`) (Main Rousseau Bocher), 1891–1976, American fashion designer, b. Chicago. He was known for his expensive, elegant evening clothes; cardigan sweaters with jeweled buttons; and high-waisted, long, and lacy or transparent ball gowns. He opened his Paris house of couture in 1929 and his New York house in 1939. He designed war uniforms for the WAVES and SPARS and made costume designs for stage productions. He introduced the strapless evening gown, and made the wedding dress for the Duchess of Windsor. His signature fashion designs included pearl chokers and short, white gloves.
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Wallis wore a 'Wallis blue' Mainbocher wedding dress.
Horst's black-and-white prints, such as The Mainbocher Corset, have been unavailable on the art market, most available only as vintage prints selling for five-figure sums.
Mainbocher, the Parisian couturier who dressed Gloria Morgan Vanderbilt, Rosalind Russell and Mary Martin, also lived there, and guests included John V.
Blass was the American couturier who provided for his clients the same austere fashion elegance once created for the monied classes by Balenciaga and Mainbocher, whose influence he always acknowledged.
She tells how the painfully shy Mainbocher, despite many invitations, refused to design for the theater until 1943, when he attended a backer's audition for One Touch of Venus and saw Mary Martin rehearsing: "Instantly he changed his mind and designed some superb Grecian-style costumes for the show.
Most recently, his photos served as inspiration for Madonna's "Vogue" video, which mimicked the images Horst had created decades earlier, most prominently the Mainbocher corset shot, the last photo he made in Paris in 1939.
Top couturiers - Paul Poiret, Mainbocher - were always buying de Chirico, supporting the avant-garde.
552 Seventh Avenue's largest tenant is CHADO Ralph Rucci, the first American designer since Mainbocher to show at the Paris couture collections under his own name.