market research

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market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
Allies & Ross Management and Development Corporation (ARMDC) hereby request qualifications from qualified Firms or Individuals capable of providing the following service(s): Market Study Analysis ServicesAllies & Ross Management and Development Corporation (ARMDC) hereby request qualifications from qualified Firms or Individuals capable of providing the following service(s): Market Study Analysis Services
Browse the full Global Market Study on Low-calorie Food : Stevia to Witness Highest Growth by 2019 report at http://persistencemarketresearch.
The market study component, submitted in support of a Low Income Housing Tax Credit application, was performed to determine whether there would be sufficient unmet market demand from income-eligible households to fill the planned units and whether, at the proposed rents, the project would be competitive with other comparable housing options.
The 2010 Health Market Study, conducted by ASJ's publishing division in partnership with the National Association of Health Underwriters (NAHU), shows a variety of experience.
The Telecommunications Regulatory Authority (TRA) has disregarded a market study that argued for the case of a third telecom operators due to the changes in market conditions, reported Maktoob Business on Sunday.
Labeling Markets: North American Market Study & Sourcebook 2008 details trends in the North American market by label format, material, and technology, with particular emphasis on the changing structure and developments within this key business area.
Upgrading future automobiles from 12-volt to 42-volt batteries will greatly expand demand for heat-dissipating plastics, according to a market study by Eldib Engineering and Research, Inc.
For instance, if a company is conducting a market study about corn herbicides, some questions about seed can be added.
The 2002 World Polyolefins Analysis is a multi-client market study covering the world polyolefins markets.
Although experiencing a tremendous amount of change over the past two years, the NT Workstation market is expected to maintain its significant growth over the next five years, according to a new study -- the "JPA Workstation Market Study 2001-2006" -- released by Jon Peddie Associates (JPA), Mill Valley, Calif.
Algoma Byproducts Corporation is receiving $4,625 for a $9,250 market study of a new product.