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market research |
Also found in: Financial, Wikipedia, Hutchinson | 0.01 sec. |
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market research, organized use of sample surveys, polls poll, technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions. ..... Click the link for more information. , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan. market researchStudy of the requirements of specific markets, the acceptability of products, and methods of developing and exploiting new markets. Various strategies are used for market research: past sales may be projected forward; surveys may be made of consumer attitudes and product preferences; and new or altered products may be introduced experimentally into designated test-market areas. Formal market research dates back to the 1920s in Germany and the 1930s in Sweden and France. After World War II, U.S. firms led in the use and refinement of market-research techniques, which spread throughout much of Western Europe and Japan. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| This market study examines the global filler market, which is estimated at EUR 4 billion in Europe and North America alone. The 75-page, Worldwide Wave Soldering Market Study, is a comprehensive analysis of the equipment market from the supplier and end-user perspectives. Whether that idea still has merit will be addressed as part of an updated market study for the Glenwood riverfront area. |
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