market research

(redirected from Market study)
Also found in: Dictionary, Thesaurus, Financial.

market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
..... Click the link for more information.
, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
As for a market study, he said, it can be compared to a field report wherein competition experts will conduct research and interviews to get a grip of the entire trading system and where anticompetitive practices might take place in that process.
The market study would offer a broad look into the entire value chain, including the aftermath of the P69 billion deal made by PLDT Inc.
Doane Marketing Research conducts annual syndicated studies in corn, soybean seeds and crop chemicals and a quarterly animal health market study.
The Finnish-Swedish IT group TietoEnator Corporation said today (25 March) that it had received a contract for a market study in Uzbekistan from International Finance Corporation (IFC), the private sector arm of the World Bank.
The "JPA Workstation Market Study 2001-2006" is available now for $5,995 electronic version (also includes one hard copy) and can be purchased by contacting JPA at 415-331-6800 or sales@jpa.
A market study will be initiated prior to full production.
Quimbo said it is worth noting the market study on telecom will be conducted at a time the government is in the process of looking for a third player in the presently duopoly-dominated sector.
Prequalification are invited for Market Study Analysis Services.
The market study, which focuses on the sales of marine diesel engines, diesel generating sets and engineering machinery diesel engines, estimates growth of approximately 6% in 2010.
s quarterly Animal Health Market Study provides an opportunity to track product usage during seasonal quarters following the fall of 1998.
This represents an increase in market applications of 17% from the STMC's 1992 market study.
org), a non-profit international industry association dedicated to driving the future of radio communications and systems worldwide, today announced a new Software Defined Radio (SDR) market study, available to members only, and the public release of six previous SDR market studies and two reports.