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market research
(redirected from Market study)

    Also found in: Dictionary/thesaurus, Financial, Wikipedia 0.01 sec.
market research, organized use of sample surveys, polls poll, technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
..... Click the link for more information. , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

Study of the requirements of specific markets, the acceptability of products, and methods of developing and exploiting new markets. Various strategies are used for market research: past sales may be projected forward; surveys may be made of consumer attitudes and product preferences; and new or altered products may be introduced experimentally into designated test-market areas. Formal market research dates back to the 1920s in Germany and the 1930s in Sweden and France. After World War II, U.S. firms led in the use and refinement of market-research techniques, which spread throughout much of Western Europe and Japan.
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Byline: Kipp Summary: The Telecommunications Regulatory Authority (TRA) has disregarded a market study that argued.
UAE's telecom watchdog may delay introduction of third telecom by Kippreport
Faris al Farsi, Acting Director-General, Export Development, OCIPED who is visiting Libya, said this initiative follows the successful completion of OCIPED's market study in Libya for 32 Omani products.
OCIPED targets Libyan market by UMCI News (Potomac Falls, VA)
5 percent in 2007, according to Labeling Markets: North American Market Study & Sourcebook 2008, newly published by AWA Alexander Watson Associates.
AWA study reviews N. American label market by Label & Narrow Web
 
 
 
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