market research

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market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
The purpose of this market survey is to increase our insight of interconnecting an IDIS E-meter with a wired and / or wireless M-Bus based G-meter.
Besides, poor coverage of mobile networks, such as WiFi, in emerging countries in the region will also affect consumers' willingness to use smartphones, the market survey institute mentions.
We are very pleased and excited to present this more comprehensive Market Survey.
A full copy of the results from the Claymore Partners' Labor Day 2009 Executive Talent Market Survey can be obtained by emailing slandberg@ClaymorePartners.
This market survey serves as a call to a candidate (s) / suppliers of lighting fixtures for submitting a qualification file, in order to obtain a list of qualified manufacturers / suppliers with qualified products.
Group Life Market Survey reports new sales and inforce for both group term and voluntary group term life products.
published its first directory, "Residential Construction in Manhattan: A Market Survey," a comprehensive guide to all new construction in Manhattan from 1977 on which included information on everything from managing and leasing agents to floor plans for individual apartments.
A market survey to establish the true status of smart textile technologies, describe the current and future markets for products using these technologies, and determine what actions should be taken to help exploit attractive opportunities.
This document is not an invitation to tender or to commence the publication of the invitation to tender, but this is a preliminary study and market survey information related to the request.
80 per square foot (PSF), reports the first-ever "Colliers North American Industrial Market Survey," First Quarter 1994.
com/reports/c49612) has announced the addition of Market Survey of Chinese Solar Cell and Solar Panel Manufacturers to their offering.
market survey, the request is presented, the central instrumentation and control center solutions to the above-mentioned monitors