market research

(redirected from Market survey)
Also found in: Dictionary, Thesaurus, Financial, Acronyms.

market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
..... Click the link for more information.
, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
Participation in a market survey is not a prerequisite for future bidding and does not affect the provider~~s position in it.
Beginning with residential market surveys in the late 1970s, the company quickly expanded to cover all of the residential markets in the city's five boroughs, as well as the major commercial office building markets in the northeast.
Invitation this is an invitation to a market survey regarding the transport of cold packaged home delivery services and trade bags delivered to the town of naantali and the preparation of home service meals.
Looking ahead for the remainder of 1994, the Colliers Industrial Market Survey sees an acceleration of the trend in most U.
The Market Survey of Chinese Solar Cell and Solar Panel Manufacturers include key market trends in sales (2002-2006) and capacities (2002-2007) and individual profiles on the companies.
Yale Robbins began doing residential market surveys and then moved on to commercial data with six annual commercial office building directories covering four states.
All companies that have already produced vehicles for local rail transport which fulfill the requirements for an S-Bahn can participate in the market survey.
This report combines the information from Market Survey of Chinese Solar Cell and Solar Panel Manufacturers and Market Survey of European Solar Cell and Solar Panel Manufacturers to give a wider view of the industry.
Expression of Interest for Provision of Market Survey For Lawyer-linguist Services: German.
com/reports/c49462) has announced the addition of Market Survey of European Solar Cell and Solar Panel Manufacturers to their offering.
BI:Radix has unveiled its cloud-based market survey platform, delivering the most accurate and practical competitive data to the multifamily housing sector.
HOUSTON -- Emerging Markets Online, an energy intelligence agency and management consulting firm, recently released a comprehensive 405 page study titled Biodiesel 2020: A Global Market Survey.