| Dictionary, Encyclopedia and Thesaurus - The Free Dictionary 1,516,612,607 visitors served. |
|
Dictionary/ thesaurus | Medical dictionary | Legal dictionary | Financial dictionary | Acronyms | Idioms | Encyclopedia | Wikipedia encyclopedia | ? |
market research |
Also found in: Financial, Acronyms, Wikipedia, Hutchinson | 0.06 sec. |
|
market research, organized use of sample surveys, polls poll, technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions. ..... Click the link for more information. , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan. market researchStudy of the requirements of specific markets, the acceptability of products, and methods of developing and exploiting new markets. Various strategies are used for market research: past sales may be projected forward; surveys may be made of consumer attitudes and product preferences; and new or altered products may be introduced experimentally into designated test-market areas. Formal market research dates back to the 1920s in Germany and the 1930s in Sweden and France. After World War II, U.S. firms led in the use and refinement of market-research techniques, which spread throughout much of Western Europe and Japan. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
|
| ? Mentioned in | ? References in periodicals archive | |
|---|---|---|
SANTA CLARITA -- Vigorous sales have propelled Santa Clarita into the ranks of the top 25 retail markets in the state -- topping Pasadena, Thousand Oaks and Santa Monica -- according to a market survey issued this week. The findings of the market survey will shape an Army "missile roadmap" now in the works. have released a preview of results from its forthcoming market survey, the SteelEye Technology Business Continuity Index, deployed in conjunction with Continuity Central (http://www. |
| Encyclopedia |
| Free Tools: |
For surfers:
Browser extension |
Word of the Day |
Help
For webmasters: Free content | Linking | Lookup box | Double-click lookup | Partner with us |
|---|