Customer Relationship Management

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Related to Marketing Concept: Marketing mix, Marketing management, Marketing strategy, Societal Marketing Concept

Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
wrote to you about the Board of Directors' deliberations regarding the Green Burrito dual marketing concept and the events that led to the Board firing me from the company Margaret and I founded 52 years ago.
winning an understanding and acceptance of the importance of the companywide marketing concept, which starts with top management and filters down through middle management and supervision in all departments;
Like Aedos Marketing Concepts on Facebook, check them out on Pinterest, and follow them on Twitter.
With a combined 60 years of reservations expertise, Smart Marketing Concepts is dedicated to providing exceptional reservation technologies and customer service to the parking industry.
14, 2010 /PRNewswire/ -- Hospitality Marketing Concepts (HMC), the leading solution provider of turnkey hotel loyalty programs has announced plans to increase revenue for clients in 2011 through the introduction of new technologies and fresh approaches to marketing.
PBHLLC, a developer of online marketing software and IP Marketing Concepts, Inc.
com (OTC: DSMC), today announced the change of its name to Design Marketing Concepts, Inc.
Carlson provides its clients with cool new marketing concepts, coupled with rock solid delivery across its three global lines of business: Meetings & Events (including Incentive & Recognition Events, Business Meetings, Event Marketing and Enterprise Travel Solutions), Sales & Marketing Services (including Loyalty Marketing, Recognition & Rewards, Creative and Interactive), and Carlson 1to1 (including Peppers & Rogers Group consulting, Direct Marketing, and Decision Sciences).
TV as an on-line music community that takes advantage of user generated content and new media marketing concepts.
We are very excited to be selected as the operator of the Hilton Premium Club," said Mokhtar Ramadan, CEO for Hospitality Marketing Concepts.
today announced it has purchased a one-third interest in Marketing Concepts Group, Inc.
We are very excited to be selected as the operator of the Luxury Lifestyle Card," said Marwan Ramadan, president EMEA for Hospitality Marketing Concepts.

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