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Marlboro Man

   Also found in: Wikipedia 0.03 sec.
Marlboro Man
cigarette advertising campaign established new symbol of virility. [Am. Pop. Culture: Misc.]
See : Virility


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``There was something about the buttons it pushed as far as taking the classic Marlboro man image and turning it on its head.
Rather than a movie about the possibilities of gay luvin', Brokeback Mountain is a 1940s melodrama in Marlboro Man drag portraying a haunting, mute landscape of shame, a fact queerly, distressingly resonant with what the pictures from Abu Ghraib proved: that male homosexuality and/or its staging--trumping gender or race--retains a hotline to shame's power base.
COM MANAGING EDITOR DAVID KUPELIAN, who accused the filmmakers of "raping the Marlboro Man.
 
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